As the "vane" of global retail technology, NRF2026 (National Retail Federation Annual Show) concluded successfully at the Javits Convention Center in New York. 

This industry grand event not only focused on core topics such as AI empowerment and sustainable development but also served as a key stage for the ePaper industry to demonstrate its iterative vitality. From category focus to technological breakthroughs, from regional competition to ecological integration, this exhibition revealed multiple new trends in the ePaper industry, which are worthy of in-depth interpretation by the industry.

01# Overall Data Analysis of ePaper Exhibitors

There were 25 ePaper-related exhibitors at NRF 2026, among which 15 were ePaper ESL (Electronic Shelf Label) exhibitors, accounting for 60%. There were 4 supermarket price change management software providers, 3 full color large-screen Signage providers, 2 companies mainly engaged in hardware with ESL as a supplement, and 1 ESL accessory supplier.

Among the 25 exhibitors, 12 were from Mainland China, accounting for 48%, 4 from South Korea, 4 from Europe, 2 from the United States, 2 from Taiwan, and 1 from Japan.

02# Data Analysis of ESL Exhibitors

Among the 15 ESL exhibitors, 9 were from Mainland China, accounting for 60%, 3 from South Korea, and 3 from Europe.

03# NRF2026 Summary

A Must-Attend Event for ESL：

There were 25 ePaper-related exhibitors at NRF2026, among which 15 were ePaper ESL exhibitors, accounting for 60%.

Dominance of Mainland Chinese Manufacturers.

Among the 15 ESL exhibitors, 9 were from Mainland China, accounting for 60%.

Large Size ePaper Signage

International leading ESL manufacturers showcased series of Spectra6 ePaper Signage, extending user cases.

Data integration

Price management systems, integrated with AI capabilities, are connected and merged with ePaper Signage and ESL.

Cross-Boundary Correlation and Interaction

Hardware terminals such as cash registers, barcode scanners, and smart shopping carts are connected and interacted with ESL.

04# NRF2026 Sorted ePaper Booth

01. ESL Company

02. Spectra6 Signage-Integrated ESL

03. Professional Spectra6 Signage Solutions/Equipment Providers

04. ESL-Integrated Price Management Software

Carrot Tags (USA)

A software solution adapted to in-store ESL hardware. Its core functions include Pick-to-Light, real-time price synchronization, and product information expansion (such as promotional logos and traceability QR codes), which improve the efficiency of online order picking and customer shopping experience. It has been implemented in chain supermarkets such as Aldi and Schnucks.

Retail Insight (UK)

 Specializes in data-driven AI retail optimization software and full-stack solutions for the retails and CPG company. Through machine learning and data analysis, its core function is to help retailers and CPG companies to improve shelf execution, inventory management, promotional effectiveness, and reduce waste . ESLs are a key hardware collaboration module of its shelf edge execution solution.

Toshiba + Partron (Japan)

With Toshiba Global Commerce Solutions as the core, it cooperates with hardware manufacturers such as South Korea's Partron ESL to provide an integrated solution of ESL + POS + backend management system, covering retail price synchronization, inventory management, and cost optimization.

Microsoft + VusionGroup (USA)

An AI-powered system for price changes, promotion strategies, and sales analysis, adopting Microsoft's AI engine. The system is integrated with VusionGroup's ESL, ePaper advertising Signage screens, etc., through camera visual recognition and AI engine, facilitating the real-time execution of sales strategies.

05. ESL as Associated Hardware

SUPERHII (Xi'an)

SUPERHII's smart shopping carts and ESL are not the same product line, but they form a digital closed loop for supermarkets through data intercommunication, scenario collaboration, and system integration. The core correlations focus on four aspects to jointly serve the digital management needs of "people, goods, and venues": real-time synchronization of price data, indoor navigation and shelf positioning, linkage of consumer behavior data, and collaboration in fulfillment and loss prevention.

ACLAS (Xiamen)

ACLAS mainly engages in smart scales, cash registers, and POS machines. It integrates ESL into peripheral supporting products to cooperate with smart scales for price changes.

06. ESL Accessory Manufacturers