In Selb, Germany, a newly renovated store of the renowned home improvement retail group hagebau has officially opened its doors after approximately four months of renovation.
The 7,000 sqm modern retail space houses over 50,000 products spanning building materials, home improvement, gardening, and more. Throughout the store, ZKONG electronic shelf labels (ESL) operate reliably on the shelves, supporting the store's price and product information management.
Founded in 1964, hagebau is one of Germany's leading home improvement retail groups, with deep industry expertise and broad influence across the European market.
As a key retail brand under the group, hagebaumarkt has long served German household customers, building a brick-and-mortar retail network centered on DIY home improvement, building materials, and gardening — integrating product supply with professional services.
Selb, Germany: Powering Regional Store Digitalization
Selb is located in the Upper Franconia region of Germany. As a regional hub, it connects surrounding towns and communities. For local residents, hagebaumarkt is more than a place to shop — it supports diverse needs from everyday renovations to home maintenance.
However, for mid-to-large retail stores, a rich product supply also means greater management complexity. Building materials, home decor, gardening, pet supplies — different categories involve vast specifications, models, sizes, and pricing information. The more products, the more cumbersome price adjustments and verification become; the larger the store, the more pressure on manual label replacement and inspection.
To further enhance product supply and shopping experience, the hagebaumarkt Selb store launched a digital upgrade renovation in the first half of this year. From the planning stage, ZKONG electronic shelf labels were integrated into the renovation plan as a key digital infrastructure for improving price update efficiency and ensuring information accuracy.
From Scenario Adaptation to Scale Delivery
Solving Multi-Category Price Management Challenges
German mid-to-large retail stores, particularly home improvement stores, face stringent ESL deployment conditions. Vast product ranges, varied installation environments, and high display aesthetics requirements each pose challenges.
Take the bathroom accessories section, for example: a single hook rack may display multiple faucet accessories. Different products vary in interface specifications, functionality, and applicable scenarios. Traditionally, price adjustments rely on manual inspection — checking each product, SKU, and price individually — a time-consuming and error-prone process.
After introducing ZKONG ESL, product prices and shelf information can be managed centrally through the system and displayed directly on electronic screens, clear at a glance. Meanwhile, the companion base stations provide stable transmission, supporting real-time updates of inventory and promotional information, ensuring consistency between store prices and backend data.
For the store's diverse shelving, hooks, and standalone displays, ZKONG provided customized ESL solutions covering multiple series including 13SF, 15V, 29V, and 42V, ensuring full scenario adaptation so that labels integrate naturally into the shelves, maintaining the clean, orderly aesthetic characteristic of German retail spaces.
Facing the challenges of the 7,000 sqm complex display environment, ZKONG efficiently completed the deployment of 50,000 ESL units in a single store with its mature product system and delivery capabilities, further validating the company's delivery and implementation capacity in mid-to-large multinational projects.
As consumers navigate tens of thousands of products to find the right home improvement solutions, employees are freed from tedious inspection and label replacement work, redirecting more time to customer service. Electronic shelf labels are redefining how home improvement retail operates.
As the European retail market accelerates digital transformation, the hagebaumarkt Selb store upgrade not only optimizes single-store operations but also demonstrates the application value of digital tools like ESL in improving store management efficiency.
Leveraging its long-standing presence in the European market, ZKONG is actively deepening comprehensive cooperation with the hagebau Group, committed to building more efficient, smarter store digitalization solutions and providing replicable pathways for retail digitalization practices.
